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Let People Talk: Rediscovering the Human Side of Marketing Insights 1.27.2026 Heather O'Shea Marketers have access to more data than ever, but that abundance can sometimes pull us away from what truly drives consumer behavior: human motivation. I’ve spent my career studying why people make the choices they do (often irrationally) and helping brands connect those dots in ways that drive growth. If there’s one thing I’ve learned from years of research across categories like ret

"Having a well thought out, understandable business plan, is very important when seeking startup funding". In today’s challenging venture capital (VC) landscape, where only standout startups secure funding, a new Journal of Marketing study provides key insights for entrepreneurs and investors. With a “two-speed” economy favoring AI-focused ventures while leaving others struggling, startups must strategically craft their pitches to attract investors. Our research team explor