What is a brand in marketing?

Branding goes beyond just having a cool business logo and new business cards. A company's brand is its identity, reflecting who they are, what they do, the quality they deliver, and their reputation for trustworthiness.

What does a brand do for a company?

Our branding services specialize in creating and launching new brands, as well as re-branding existing ones. Our role is to create, plan, and manage comprehensive branding strategies for our clients, which often includes support for advertising and various other promotional activities.

A website is only part of it.

While a visually appealing website with "bells and whistles" can be impressive, its true value lies in its visibility. In today's world, creating a basic static website is simple. However, without proper optimization, you risk losing potential customers.

Effective marketing, advertising, and branding hinge on ensuring that your phone rings with inquiries from individuals seeking your services.

When seeking Investors for your business.

Marketing to investors, particularly when seeking startup funding, poses unique challenges due to the inherent uncertainty involved. Our study introduces a business-to-investor marketing theory, drawing from foundational research in marketing, economics, management, finance, and psychology, as well as insights from angel and venture capital investors.

This theory posits that investors rely on marketing signals from startups, which can be either costly (financial, social, human, and intellectual resource endowments) or costless (verbal passion and concreteness). A large quantitative field study of 5,334 startup proposals reveals that these costly and costless signals have interactive effects on investor acceptance.

Interestingly, the common entrepreneurial approach of using passionate language to compensate for a lack of costly signals can be counterproductive, potentially decreasing investor acceptance. Increased passion enhances investor acceptance only when costly signals are effectively communicated. Additionally, our findings suggest that written proposals lacking costly signals should be moderately concrete, while those rich in costly signals should be more abstract.

These contingencies underscore the interdependence of costly and costless signals in business-to-investor marketing and offer valuable insights into how startups can optimize their written proposals to improve investor acceptance.

Frogg Dogg Promotions is committed to helping you succeed in your business endeavors and be fully prepared when seeking investors for your startup or addressing the needs of your existing business. Feel free to call or email us.