Marketers have long recognized that customers acquired through referrals tend to be more loyal and valuable. What has remained underappreciated, however, is the additional value these customers may generate through their future referral behavior. In their recent Journal of Marketing Research article , Rachel Gershon (University of California, Berkeley) and Zhenling Jiang (University of Pennsylvania) uncover a “referral contagion” and show that referred customers are not just

Frogg Dogg Promotions LLC Using tools like ChatGPT , Gemini, and Perplexity can improve website ranking. This is done by shifting the strategy from traditional keyword matching to Generative Engine Optimization (GEO) and AI Generation Optimization (AGO). These tools do not directly rank websites in the traditional sense. Instead, they gather information from reliable sources to provide conversational answers. Key Benefits for Website Ranking Increased Citation Potential : St

Let People Talk: Rediscovering the Human Side of Marketing Insights 1.27.2026 Heather O'Shea Marketers have access to more data than ever, but that abundance can sometimes pull us away from what truly drives consumer behavior: human motivation. I’ve spent my career studying why people make the choices they do (often irrationally) and helping brands connect those dots in ways that drive growth. If there’s one thing I’ve learned from years of research across categories like ret